"Saatchi & Someone" 1990-1991
Billboard Interventions
A series of 15 'seamless' textual and visual interventions on commercial billboard posters. Created using the pseudonym “Saatchi & Someone”
Original Cation: United Colours of Benetton. Bradford, Autumn 1990.
Original 'speech balloon' was blank. Bradford, Autumn 1990.
Original placard was blank. Leeds, Autumn 1990.
Leeds, Autumn 1990.
Bradford, Autumn 1090.
Bradford, Autumn 1990.
Leeds, Autumn 1090.
Original Caption: "DRUGS sometimes the after-effects never wear off". Shipley, West Yorkshire, Autumn 1990.
Before and After Images. Bradford, Winter 1990.
Original Caption: "THE GULF. The coverage, the analysis, the facts. The Times". Leeds, Winter 1990. This altered billboard was pasted-over with a new version of the original within 24 hours. No other intervention generated such a dramatic response.
"Someone" at work. Leeds, Winter 1990.
Saatchi & Someone Logo
Otley, West Yorkshire. Spring 1991.
Work by Saatchi & Someone is published in the following:
BRITISH POSTERS: Advertising, Art & Activism, V&A 2011
GRAPHIC AGITATION 2, Phaidon Press 2004
SUFFRAGETTES & SHE DEVILS, Phaidon 1997
GRAPHIC AGITATION, Phaidon Press 1993
Leeds Postcards 1990